Lawrence has over 15 years of experience leading health care advertising and marketing brands.
Since 2014 Lawrence has served as the Director of National Advertising for KP. Prior to this role, he spent four years in KP Colorado as the Advertising and Marketing Manger for the region. In his current role, he leads the strategy, development and execution of advertising across a number of programs including the Thrive brand campaign and KP’s sports marketing practice. The National Advertising team works across markets, lines of businesses and multiple agency relationships to tell the KP story---building affinity for the brand and driving membership growth. When not working, Lawrence enjoys traveling with his family and competing in triathlons. He has undergraduate degrees in Psychology and Communications from UC Davis and a graduate business degree in Integrated Marketing Communications from Golden Gate University.